Watt Matters - Strategy at Heriot-Watt University
Aligning Marketing, Comms, Research and Alumni through ‘Watt Matters’ - content space online showcasing University’s involvement with the causes Gen Z prospects care about most; supporting core research themes and Strategy 2025.
Student stories.
Showcasing the active involvement of students in urgent, topical issues as a way to promote ‘hero subjects’ (defined as part of each School’s marketing strategy), the ‘Meet the Change-makers’ gallery helps drive recruitment in a way that speaks to Gen Z prospects.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.